Velo Enterprise began with founder Stella Yu’s vision to create perfect saddles for all types of demanding cyclists. In 1979, Stella Yu founded Velo Enterprise Co., Ltd. with the goal of meeting the individual needs of every cyclist. Velo now looks back at over 40 years of consistent development and learning from this experience. The company is proud to be among the world’s leading designers and manufacturers of high-quality saddles, grips and handlebar tapes, confirming that, “For more than 10 million cyclists a year, one brand just feels right!”