Velo Enterprise began with founder Stella Yu’s vision to create perfect saddles for all types of demanding cyclists. In 1979, Stella Yu founded Velo Enterprise Co., Ltd. with the goal of meeting the individual needs of every cyclist. Velo now looks back at over 40 years of consistent development and learning from this experience. The company is proud to be among the world’s leading designers and manufacturers of high-quality saddles, grips and handlebar tapes, confirming that, “For more than 10 million cyclists a year, one brand just feels right!”

Despite the company’s extraordinary achievements in the OEM sector, Yu has strong ambitions for conquering new markets. Increasingly turning its attention to the aftermarket, Velo successfully launched two saddle and two accessory lines in 2008. The Plush saddle series offers urban and entry-level cyclists’ superior comfort at an affordable price, while Velo’s Senso line provides the tech-savvy solution for cyclists seeking the most sophisticated quality and performance. Velo’s accessories range is also known for setting industry standards. The grips offered under Velo’s Attune line and the tapes from the Wrap series provide exceptional control and enhanced performance, while guaranteeing an enjoyable riding experience. With visionary ideas and innovative technologies, Velo continues to live up to its reputation and is determined to make a lasting impact in the cycling world, one saddle at a time.